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How To Use Digital Marketing Strategies To Grow Your Business

Discussion in 'General Business' started by olayiwola, Feb 10, 2019.

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  1. olayiwola

    olayiwola New Member

    The world is constantly changing at a very fast pace and There’s no denying that the Internet has penetrated nearly every aspect of our lives. “Google” is now a verb and the first place most people go for anything they need or want to know. This means that new better and cheaper advertising platforms have been created and there is no better time to create and promote the content that appears in the search results to provide you with the best chances for business growth

    Below are detailed ways of how you can use Digital Marketing Strategies to grow your business and at the end, I will put a link to a short survey to solve the digital marketing problems you face as entrepreneurs.

    1. Create a strong social media presence.

    Social media is now one of the biggest vehicles that you need to use to communicate your message to your target market audience and turning them from prospects to customers or fans. It grows more powerful by the day and many businesses have successfully been able to grow their customer base solely through Facebook and other social networks. And engaging with customers online is a must in today’s world.

    Social Media also gives you access to valuable customer feedback and opens a direct line of communication with your target audience Plus, they are great sites to promote your products, services and post original content. Facebook, Instagram, Twitter, Quora and more offer the chance to exchange messages directly with customers and other businesses.

    One way to boost visibility and get more value from social media is to find out where your

    prospects “hang out” and use Social media to leverage influencers on those platforms. It takes time and effort to build a dedicated audience. If you are just starting out, using influencers is a quick way to increase your number of followers. The trick is to find influencers followed by your target customers. If you do your research, there’s no need to focus on influencers with millions of followers. Effectively leveraging micro-influencers is a targeted way to reach your ideal customers and give them content worth following (and sharing). Businesses of any size should be using social media. Create a company page, update it with all the necessary information and use it on a regular basis. And one very important thing is you need is to be seen as someone who educates them solves their problems and gives them information on how to get the most from whatever it is you do or offer.

    These are some sites you can create personal and business pages in to connect with your customers

    · Google +

    · Bing

    · Yahoo

    · Facebook

    · LinkedIn

    · Twitter

    · Snapchat

    · Instagram

    · Youtube

    Now that you’ve taken time to create and/or round up your company profiles, update them with the most accurate data and include photos if possible. Then identify the ones that will be the most effective and start using them to your advantage.


    2. Blog and website.

    A blog is a perfect way to engage and nurture your online following. Your blog is the best place to share content related to your products, business, and industry. Having an excellent blog will not only entice potential customers it will also build your brand and reputation. Provide readers with valuable content, and they’ll return again and again.

    The tenet of any successful blog is high-quality content. As you build your blog, think of ways to add value to your audience. Don’t be afraid to share insider tips so readers will start seeing you as an authoritative voice.

    It’s important to note that having a blog consists of much more than simply posting content. Be sure to nail down a promotional strategy across your social media networks for each blog post. For more exposure, you can also utilize platforms such as Medium, LinkedIn, Reddit and Quora. Capitalize on the massive audiences on these sites and you’ll be sure to find instant visibility. Higher conversion rates generated usually translates into more business and consequently higher revenue for the business.

    3. Leverage the power of Search Engine Optimization.

    Search engine optimization (SEO) is critically important to online writing because you want to be found when people look for what they need. You need a strong SEO strategy so potential customers can see your offer. Optimizing your content will ensure your website becomes one of the first search results on Google and beyond. Some people mistakenly think SEO is time-consuming, too technical, or not worth the effort. But SEO is one of the most effective long-term strategies for generating highly-targeted traffic.

    Content that's likely to be good for SEO also tends to be highly valuable on social media channels, and successful social media campaigns have been shown to strengthen SEO. This is a trend that is likely to continue given the rising prominence of social media.

    It is critical to understand how Google algorithms work, pay more attention to creating unique, insightful, and engaging content for people that includes a few of the basic SEO principles. Start by researching the most highly-searched keywords in your industry and write several in-depth blog posts that add value to these topics.

    4. Create a lead generator.

    Online marketing is a great way to reach out to customers worldwide and get the best sales leads online if used to perfection, can really boost your company’s sales. The most important task at hand is thus, to generate the best sales leads

    Free downloads, ebook, PDF or other types of incentive are used to capture your reader’s email address and/or contact information. This incentive is free and should provide value to your potential customers right away. The more valuable it is to them, the more likely they are to give you their information.

    You need to identify your target customers' pain points and provide a simple and appropriate solution. Use your offer as a way to obtain more information about your target customers while channeling them into your marketing funnel.

    Lead generators can be used in

    1) Blogs

    2) Free reports

    3) Social media

    4) Online videos

    5) Ads




    5. Build and nurture an email list.

    Email marketing is one of the best ways to market your services and content to a quality audience. Even if you have 20,000 followers on Facebook or Twitter, there is no guarantee they will see your posts. Worse still, these platforms are changing their algorithms all the time. Building an email list allows you to complete ownership over it and the people who sign up for your emails are asking you to communicate with them.

    Use your list to deepen your relationship with customers. Send them content from the heart that will connect in an authentic way (You can do this by highlighting specials and deals you may be offering, letting them know about new blog posts or resources on your site, or just sending a monthly update on what your company has been up to and what’s ahead. One easy tip to keep in mind is to keep them short, sweet and not always for sales 20%sales 80%information). When used correctly, email marketing can be one of your highest converting marketing channels. Keeping your emails shorter is a good way to keep people engaged, while still getting your message across. People can get overwhelmed when presented with too much information. If the goal is to get someone to click on a link, write an enticing description and present an appropriate call to action (CTA). If your business has a new deal or promotion, tell them exactly what it is and how to get it.

    One Last Thing

    Effective digital marketing is the key to growing your business. Executing the above strategies will help you achieve this goal. Remember that digital marketing doesn't have to be expensive. It’s more important to produce content that is tailored to your customers and that appears on the channels or online platforms where they spend their time. You’ll soon see your sales improve, and your customers will interact more with you and your products.

    So more detailed contents like this can be created let's help you solve the digital marketing problems you face as entrepreneurs.

    Take our short survey now! - https://goo.gl/forms/4JU4BNoL0P3V7uiM2
     
  2. Camiik25

    Camiik25 New Member

    Keyword research needs to be done properly in order to generate better results when it comes to get organic traffic. I am also on business owner and for my eCommerce website, I have hired the seo services Los Angeles. This thing does the work just amazingly.
     
  3. crown90

    crown90 New Member

    Great tips! Thanks a lot! Hope to apply to it while working at my first working position in Malaysia. But the thing is I am still looking for it
     
    Betty7 likes this.
  4. Betty7

    Betty7 New Member

    I would recommend that website https://my.jobsora.com/jobs-executive-johor-bahru that is very popular for searching job positions in Malaysia. I used to find my first job there. Moreover it is very reliable and you do not need to worry at all. Good luck
     

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